Privacy Policy

This Privacy Policy describes how Caring For Them ("Company," "we," "us," or "our") collects, uses, discloses, and safeguards personal information obtained through our website and related services.

We provide senior living placement and referral services throughout Northeast Florida.

This policy applies to all users who access our website or submit personal information to us in any way, including but not limited to our online web questionnaire, via a direct phone call, email, text, or second-hand party.

We may collect the following categories of personal information:

• Contact Information: Name, phone number, email address, mailing address
• Care-Related Information: Health conditions, mobility status, care needs, financial preferences, and housing criteria (only when voluntarily provided)
• Demographic Information: Age range, general geographic location
• Technical Information: IP address, browser type, device identifiers, and usage activity
• Communications: Content of inquiries, submitted forms, emails, and phone interactions

We collect personal information from the following sources:

• Directly from you when you submit forms, request services, or communicate with us
• Automatically through cookies, analytics tools, and server logs
• From third parties, including referral partners, senior living communities, and publicly available sources where appropriate

We use personal information for legitimate business purposes, including:

• Facilitating senior living placement referrals
• Matching individuals with appropriate care providers
• Communicating regarding service inquiries and requests
• Improving website functionality and user experience
• Maintaining internal records and complying with legal obligations
• Managing referral agreements and partner relationships

We may disclose personal information to:

• Senior living communities, assisted living facilities, and care providers for placement purposes
• Third-party service providers that support our business operations (e.g., hosting, CRM systems, analytics providers)
• Government authorities or legal entities when required by law or to protect our legal rights

By accessing our website, and/or submitting your information to us by any means, you are authorizing Caring For Them to disclose your data to any of the parties listed directly above. Caring For Them will NOT disclose your information or data to any party not listed directly above.

By providing us with your telephone number or email address, you agree to be contacted via phone and/or email address, by Caring For Them and/or other senior care specialists, and senior living facilities for senior placement consultation, even if you previously registered on a Do Not Call registry.

You may "opt out" of your personal information being disclosed to senior living communities, assisted living facilities, and care providers for placement purposes by choosing to not share your data with Caring For Them through our online form, via direct call, email, or text.

You may also contact us at any time by email, requesting your personal information be removed from our database. Please note that any personal information already shared with other parties cannot be guaranteed to be destroyed.

Caring For Them is not a "covered entity" under the Health Insurance Portability and Accountability Act.

However, because we may receive information relating to an individual's health, medical needs, or care requirements:

• We handle such information with heightened care and discretion
• We apply reasonable administrative, technical, and physical safeguards consistent with industry standards
• We limit access to such information to only those who need it for service delivery

By submitting information through our website or services, you expressly consent to the use and sharing of relevant health-related information with senior living communities and care providers for the purpose of facilitating placement services.

Important: We do not guarantee HIPAA-level protections. Users are encouraged not to submit detailed medical records or highly sensitive health data unless necessary for placement assistance.

We use cookies and similar technologies to collect information about user interactions with our website.

These tools are used to:

• Analyze website traffic and performance
• Understand user behavior and engagement
• Store preferences and improve user experience

You may disable cookies through your browser settings, though some website functionality may be impacted.

You have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data, subject to legal limitations
• Limit or object to certain data processing activities where applicable

Requests may be submitted using the contact information below.

We comply with applicable Florida laws, including the Florida Information Protection Act. In accordance with Florida law:

• We implement reasonable measures to protect personal information
• We will provide notice in the event of a data breach as required by law
• We maintain policies and procedures designed to safeguard personal data

While Florida does not currently have a comprehensive consumer privacy statute equivalent to laws in certain other states, we voluntarily provide transparency and user rights consistent with widely accepted privacy standards.

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

Despite these efforts, no system can be guaranteed to be completely secure.

We retain personal information only for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal, regulatory, and contractual obligations
• Resolve disputes and enforce agreements

When information is no longer required, it is securely deleted or anonymized.

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, policies, or content of such third parties. Users should review the privacy policies of those entities independently.

Our services are intended for adults and are not directed to children under the age of 13.

If you are under the age of 13, do not use our website.

In compliance with the Children's Online Privacy Protection Act, we do not knowingly collect personal information from children. If such data is identified, it will be promptly deleted.

If you access our website from outside the United States, including the European Union, your information may be transferred to and processed within the United States.

Where applicable, individuals may have rights under the General Data Protection Regulation, including rights to access, correct, delete, or restrict processing of personal data.

Our legal bases for processing include consent, legitimate business interests, and the necessity to provide requested services.

We reserve the right to update or modify this Privacy Policy at any time. Changes will be reflected by updating the "Effective Date" above.

Continued use of our website after changes are posted constitutes acceptance of the revised policy.

If you have questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact:

Caring For Them

support@caringforthem.com